How do you stay authentic when creating content in the AI age? Shawn Lim, founder of Human Algorithm, joins The Adrian Tan Show to discuss storytelling, personal branding, and moving from corporate work to independent media.
We explore the difference between a content creator and an influencer, writing for an audience, using AI tools, and building a sustainable content system. Shawn also discusses the boundary between authenticity and oversharing.
CHAPTERS
00:00 Content creator or influencer?
01:14 Human Algorithm
01:29 Podcasting background
02:13 From corporate to independent work
04:57 Balancing work and family
16:04 Building a LinkedIn personal brand
20:12 Storytelling for leaders
21:04 Authenticity
21:49 Authenticity and oversharing
23:52 Writing for your audience
26:07 Human Algorithm on Substack
28:16 AI tools for content creation
32:11 Building a content system
35:07 Closing thoughts
CONNECT WITH SHAWN
LinkedIn: https://www.linkedin.com/in/mediumshawn/
Human Algorithm: https://humanalgorithm.substack.com/
EPISODE SPONSOR
Deel: https://deel.com/adriantan
CONNECT WITH ADRIAN
Website: https://www.adriantan.com.sg
LinkedIn: https://www.linkedin.com/in/adriantanck/
No More Bosses: https://amzn.asia/d/abmPxU6
