Will That Work?
The Adrian Tan Show
157 - Going Fractional: Building a Marketing Consultancy with Jaslyin Qiyu
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157 - Going Fractional: Building a Marketing Consultancy with Jaslyin Qiyu

Jaslyin Qiyu joins Adrian Tan to discuss moving from corporate marketing leadership into fractional work and founding Mad About Marketing Consulting.

We explore what fractional work means in practice, how Jaslyin built her consultancy and the challenges of working independently. The conversation also covers the impact of pandemic-era work changes, managing client commitments and making room for life outside work.

Chapters

00:00 Introduction

01:01 Meet Jaslyin

01:26 Understanding fractional work

02:21 Her corporate career

05:07 Covid-19 and working life

07:36 Moving into entrepreneurship

11:02 Building a marketing consultancy

21:59 Solopreneur challenges

29:04 Work and personal life

31:57 Projects and future plans at the time of recording

Connect with Jaslyin: https://www.linkedin.com/in/jaslyin/

Original episode sponsor: Deel — https://deel.com/adriantan

More from Adrian: https://www.adriantan.com.sg/

LinkedIn: https://www.linkedin.com/in/adriantanck/

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