How do you find a niche and build a reputation people trust? Benjamin Loh joins Adrian Tan to discuss his move from accounting into sales, speaking and personal branding—and the mistakes that helped him clarify his direction.
The founder of Flare Communications Coaching shares lessons on managing early career uncertainty, finding mentors, saying no and building a team. They also discuss changes in financial advisory and insurance sales, and the advice Benjamin would give his younger self.
Chapters
00:00 Introduction
01:48 From offline to online branding
03:11 From accounting to sales
05:15 Building a branding business
05:38 Challenges and family conversations
09:18 Early career struggles and managing money
17:31 Finding mentors and seeking advice
26:08 Early failures and lessons
27:41 Learning to say no
28:28 Finding your niche
30:02 Challenges in financial advisory
39:55 The evolution of insurance sales
41:48 Building and managing a team
45:40 The value of mentorship
47:41 Advice to his younger self
Connect with Benjamin: https://www.linkedin.com/in/benjaminlohcoach/
Instagram: https://www.instagram.com/benjamin_loh/
Original episode sponsor: Deel — https://www.deel.com/adriantan
More from Adrian: https://www.adriantan.com.sg
LinkedIn: https://www.linkedin.com/in/adriantanck/
