129: From Layoff to Fractional Marketing Founder | Cassandra Ong

How do you turn a layoff into a new business? Cassandra Ong joins Adrian Tan to share her move from B2B SaaS marketing to founding Otterhalf, a fractional marketing agency.

We discuss the challenges of starting a business, why revenue and conversions matter in tech marketing, and how fractional marketing differs from traditional consulting through ongoing expertise and accountability.

Originally published in February 2024. Career and business details reflect the episode’s context.

Connect with Cassandra: https://www.linkedin.com/in/cassandraong/
Otterhalf: https://www.otterhalf.co/

More from Adrian: https://www.adriantan.com.sg/
Connect on LinkedIn: https://www.linkedin.com/in/adriantanck/